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Get Essential Lessons on Leadership (Collection) PDF

By Doug Lennick, Fred Kiel, James F. Parker, Jon Huntsman

ISBN-10: 0133442373

ISBN-13: 9780133442373

Comprehend the unusually powerful hyperlinks among morality and company good fortune – and how you can enhance both!

Learn the right way to be successful on the optimum degrees, with no sacrificing the rules that make lifestyles worthy living… detect why doing what’s correct is the superior approach to optimize and maintain company value… comprehend the robust correlation among powerful ethical ideas and company success… effectively advertise “moral intelligence” all through your organization!

From world-renowned leaders and specialists, together with Jon M. Huntsman, James F. Parker, Doug Lennick, and Fred Kiel

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Extra resources for Essential Lessons on Leadership (Collection)

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7. Aligning The aligning leadership activity is more specific about how the longterm vision and short-term objectives are to be achieved, at least in 30 Redefining corporate leadership specific areas within the business. Its main emphasis is on improving the cost efficiency of these areas, normally by removing duplication of effort and generating economies of scale. Thus this potentially releases physical energy in some parts of the business but this is often taken as a direct cost-saving benefit rather than being redeployed into other value-creating activities.

This means that, in some organizations, the top leadership team can be very small while, in others, it can include quite a wide range of people from different levels in the managerial hierarchy. Handling paradox The shared vision normally states a long-term aspiration but, in most companies, the top leadership team is also required at least to maintain the short-term performance of the business. This can create obvious conflict between the demands of investing to achieve the long-term goals and pressures for short-term profit improvements.

In fact, as the group starts with the significant corporate disadvantage of not having the dominant global brand in this category (not surprisingly, this is owned by the industry leader and accounts for half of their global sales volumes), a particularly key marketing issue is how well the company understands its consumers. As a result, the corporate centre has identified some leading-edge marketing segmentation techniques that enable consumers to be grouped together by relevant values, lifestyles and behaviours, so that specific brands can be appropriately targeted.

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Essential Lessons on Leadership (Collection) by Doug Lennick, Fred Kiel, James F. Parker, Jon Huntsman


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