By Ben Horowitz
Epub ISBN: 9780062273215
Ben Horowitz, cofounder of Andreessen Horowitz and considered one of Silicon Valley's most dear and skilled marketers, bargains crucial suggestion on development and operating a startup—practical knowledge for coping with the hardest difficulties company institution doesn’t hide, in keeping with his well known ben’s blog.
While many folks discuss how nice it really is to begin a enterprise, only a few are sincere approximately how tough it's to run one. Ben Horowitz analyzes the issues that confront leaders each day, sharing the insights he’s received constructing, dealing with, promoting, paying for, making an investment in, and supervising know-how businesses. A lifelong rap enthusiast, he amplifies company classes with lyrics from his favourite songs, telling it instantly approximately every little thing from firing associates to poaching opponents, cultivating and maintaining a CEO mentality to understanding the suitable time to money in.
Filled along with his trademark humor and instantly speak, The difficult factor approximately not easy Things is worthy for veteran marketers in addition to these intending to their very own new ventures, drawing from Horowitz's own and infrequently humbling reports.