By Salvatore Cincotta
Эта книга предназначена в первую очередь для свадебных фотографов. Кроме всего прочего это руководство включает основы создания основательного бизнес-плана, поиска клиентов, маркетинга их через онлайновые социальные медиасети. Written basically for marriage ceremony photographers, this handbook starts off with the fundamentals of constructing a fantastic marketing strategy, discovering shoppers and advertising to them via on-line social media retailers and outdated face-to-face conferences, and is going directly to trainer readers the way to construct their model, differentiate their studio from others, and provide more advantageous and value-added services.
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Extra resources for Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success
I have modified the COG formula for us and like to look at this number without my labor included. I know that this is not 100 percent true to the definition, but it works for me as a gauge. When we 34 Behind The SHutter costs under control. wedding business basics 35 Cost of Acquisition (COA). The COA is the price you paid to get a client. This is a very important number to keep an eye on—even though you won’t see this metric mentioned many places and I’d bet that even a lot of seasoned pros don’t keep an eye on it.
When you’re working as a photographer, there are no guarantees—but it sure is nice to be able to predict with 90 percent accuracy what your sales will look like for the year ahead based on the established averages. You can then use that information in your planning for next year’s growth. wedding business basics 39 40 Behind The SHutter wedding business basics 41 A Pricing Exercise Here is an exercise you need to go through in order to understand the importance of pricing. Let’s start with an engagement session.
Is she the younger bride or the thirtysomething woman? Is she an elite bride spending $100,000 on her wedding or is she more in the mid-range? These are important questions to answer and should be part of your business and marketing plan. Armed with this information, you will be better able to identify the right show for you. Start by doing a web search for shows in your area. I would be looking at the top ten to fifteen shows. Think about it this way: How are brides finding out about shows? I would bet that the majority of them are searching online.
Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success by Salvatore Cincotta