By Steve Hindy, Tom Potter
What do you get if you happen to move a journalist and a banker? A brewery, of course.
This successful story of the increase of the Brooklyn Brewery follows the elemental trend of each entrepreneur's memoir: a stressed visionary units out to complete a dream, slightly survives a sequence of setbacks, emerges victorious—and able to inform readers how they could do an analogous. yet this account serves up greater than the standard suds and foam—its information is sound and its prose full of life, and it may attract either wannabe industrialists and beer drinkers, now not that these different types are collectively particular. in reality, the authors, overseas correspondent Hindy and banker Potter, made up our minds to came across their ny brewery, now 17 years in enterprise and one of the best forty within the U.S. in revenues, after eating many bottles of Hindy's homebrew. The longtime companions inform their tale in attractive, candid voices, supplying cautionary anecdotes, reflections on longstanding disagreements and lingering resentments, and brutally frank self-assessments. It is helping the tale immeasurably that beer is a extra colourful topic than, say, spreadsheet software program, a indisputable fact that will get the reader previous the inevitable bankruptcy on financing. even though Hindy and Potter would possibly not aid the aspiring entrepreneur strike gold, they give a compelling version and a heartening story.
"A nice urban must have nice beer. ny ultimately has, due to Brooklyn. Steve Hindy and Tom Potter supplied it. Beer college explains how they did it: their error in addition to their triumphs. Steve writes with a journalist's skepticism-as notwithstanding he has forgotten that he's reporting on himself. Tom is even much less forgiving-he's a banker, in spite of everything. the interior tale reads every now and then like a cautionary story, however it is an account of a good and welcome achievement."
—Michael Jackson, The Beer Hunter(r)
"An obtainable and insightful case research with excellent perception for aspiring marketers. And if that's now not sufficient, it's all approximately beer!
—Professor Murray Low, government Director, Lang heart for Entrepreneurship, Columbia company School
"Great classes on what each first-time entrepreneur will adventure. Being down the block from the Brooklyn Brewery, I had firsthand witness to their confident impression on our neighborhood. I provide Steve and Tom's booklet an A++!"
—Norm Brodsky, Senior Contributing Editor, Inc. magazine
"Beer university is an invaluable and interesting booklet. In essence, this is often the tale of beginning a beer enterprise from scratch in big apple urban. The product is one readers can relate to, and the marketplace is as tricky as they get. What a enjoyable problem! The ebook might help not just these marketers who're beginning a company but in addition these attempting to develop one as soon as it truly is tested. Steve and Tom write with enthusiasm and perception approximately development their enterprise. it really is transparent that they realized much alongside the best way. Readers can examine from those classes too."
—Michael Preston, Adjunct Professor, Lang middle for Entrepreneurship, Columbia company tuition, and coauthor, The street to luck: the best way to deal with Growth
"Although we (thankfully!) by no means needed to take care of the Mob, being held up at gunpoint, or having our beer and kit ripped off, we certainly pointed out with the demanding situations confronted in these early days of cobbling a brewery jointly. the unveiling tale Steve and Tom inform approximately companions coming into a enterprise out of ardour, in an they knew little approximately, being heavily undercapitalized, with an excessively naive marketing strategy, and their final luck, is an inspiring tale."
—Ken Grossman, founder, Sierra Nevada Brewing Co.
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Additional resources for Beer School: Bottling Success at the Brooklyn Brewery
For example, it might be ''wise" for you to stay in your present job, but your hidden agenda might move you to pursue another profession that responds to the call of the soul. Also, while traditional principles of life and time management require that we put "first things first," the soul often requires greater spontaneity, even occasionally putting last things first or first things last. Further, although conventional morality requires that we always are honest, fair, loyal, and true to our word, the unconscious wisdom of the soul may sometimes require ethical dishonesty, favoritism, disloyalty, and broken promises as a call to higher truth and a higher good.
To grasp the meaning of the world today we use a language created to express the world of yesterday. " Antoine de Saint Exupery "Far too many people are misled into snatching at . . 'magical' ideas and applying them externally like an ointment. " Isaiah 59:9 Our sincere efforts for self-improvement and personal effectiveness are terribly misplaced and often incur the Wrath of a human soul that was never intended to be perfect, at least not in the Platonic sense we tend to use the term. This seems evidenced by the results of our labors.
As you read this book, please keep in mind that nothing of enduring value can be realized without paying a dear price, particularly in matters of the soul. Page 19 Working beneath the surface is hard work that canand probably willinvolve what some psychologists refer to as "legitimate suffering": the kind of suffering that comes from letting go of who we think we are and why we think we're here. Legitimate suffering is the kind of suffering that comes as we honestly face our lies, wounds, limitations, and wrongdoings.
Beer School: Bottling Success at the Brooklyn Brewery by Steve Hindy, Tom Potter